Minhest is the solution where the customer with interest on horse and horse gaming can buy a share of the racing horse and get the experience of owning a race horse without any troubles of financing and taking care of the horse.

Role: UX Designer

Assignment date: October 2021- December 2021

Project Description:

The customer base of horse gaming in Norway is in declining trend. The owning and taking care of the horse is an expensive hobby. Many people has the dream of owning the horse and experience the excitement of owning a racehorse. Since it is expensive and many rules and regulations, the people’s dream of owning a horse is not realised.
So Minhest is the solution to this problem. With Minhest, user with interest of owning and experiencing the owning a racehorse can buy a small share and get the experience along the way. Thus resulting in engagement and onboarding the users to the horse and horse gaming customer base.

Approach: Lean innovation

1. Idea generation and exploration

– Me and along my team mate, conducted idea generation workshops and channels to brainstorm and collect the ideas from inside and outside of the company

– The collected ideas are listed and analysed with desktop research and interview with domain experts. Each ideas are explored and evaluated using Lean Business Canvas

– The team collectively decided within which area should we innovate and why.

2. Problem and Solution

– Created hypothesis of customer problems and ran user interviews to gather more insight on the customer pains and requirements

– Set up a customer target to which we are trying to create this solution for. We derived three customer groups but agreed to target only 2 of these customer segments

– Always evaluated if we have found a problem that is worth solving and do our hypothesis agree with the customer needs.

– When it was clear that we had found a need of the customer, we started to build a MVP (minimum viable product) to test in small scale

– Built the MVP solution with no-code tool Wix and several third party app integration

3. Product and Market

– After creating MVP and testing with few customers we concluded that this business model works in this scale and this is a market feasible idea

– But since this idea relates more to owning shares of racehorses, we handed over to another partner company to launch and scale this idea

4. Scaling

– This innovation idea has been handed over to a partner company and they will be responsible to accelerate growth and setting up business model to unleash the potential of this idea.